The head of a consumer online privacy watchdog says U.S. regulators should look into Google's new personalized search to see whether there are antitrust or privacy issues.
"Google is an entrenched player trying to fight off its challenger Facebook by using its market dominance in a separate sector," Marc Rotenberg, executive director of the Electronic Privacy InformationCenter, told The Los Angeles Times. "I think that should trouble people."
Rotenberg also said the personalized results will make personal data of users on Google+ more accessible, which may raise privacy concerns. He said he is considering filing a complaint with the Federal Trade Commission, asking the agency to investigate the Google search update.
Google unveiled its new personalized search on Tuesday and has been taking heat for it since. Yesterday, Twitter complained that the move would make search results less relevant for people, especially when they search for real-time content. Twitter used to have a deal for Google to index its content in real time but that agreement expired this summer.
Google could not immediately be reached for comment.
More to come...
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